The importance of photography in hotels and resorts to get attention from guests to increase direct bookings.
Make Your Hotel Stand Out!
You want your hospitality business to stand out. You want to rise above the competition and become the go-to hotel or resort for visitors in your region, town or city.
In attracting your target audience, your photography plays a crucial and undeniable role. Guests tend to pay more attention to visuals than just about anything else these days.
Photos and videos in 2022
Fresh research data reveals interesting insights in 2022: Photos and videos are more important than reviews, direct booking is now a “boomer” thing.
Research from Hospitality Net shows after price, photography is the most important factor for travelers and prospects scanning OTA sites. Photography plays a role of 60% in the decision to book with a particular hotel or resort.
People who prefer direct bookings are in their 30s and 40s, while most tour operator and travel agent customers are 45+.
Your signature picture, at a glance
Photos and videos are extremely important during the customer journey.
During the consideration stage, pictures and videos, including food photos are the most influential, followed by the hotel’s ability to market the experience. Attributes like location, style and uniqueness are less important decision factors.
Discover what makes hotel photography and videography stand out!
Capturing premium experiences
For photography, it’s really important to create ‘perfect full screen images’ that will showcase the accommodation and the experience in the best way possible. Starting before sunrise, we are always at the mercy of the light and plan the photoshoot around which areas receive the best sunlight at specific times. There are many variables that can affect taking the desired image that is the perfect image, for us quality is more important than quantity.
Photography Can Showcase what’s it’s like to Stay At Your Hotel
My personal advice is always to ensure you get the best possible photos as they are the window to the soul of your brand, and great imagery can set you apart from the competition.
What kind of impression do you make with your leads and customers? Presently does your photography encourage them to book immediately, or does it leave them second-guessing their initial impressions?
Don’t kid yourself, your photos do make a difference. Here’s why you need professional, high-quality photos for your business.
